Privacy Policy

SleepRight (Europe) Limited is committed to respecting and protecting your privacy and collects and processes and stores personal data about you in a lawful, fair and transparent way, in accordance with the UK General Data Protection Regulations (UK GDPR).

For your convenience, we have set out the kind of information we collect and specifically, the personal data we collect about you and how we process and store it.

  1. Definitions

1.1 SleepRight (Europe) Limited, with UK company registered number of 5995912 is the data controller for the purposes of GDPR. We are registered with the UK Information Commissioners Office; Registration number: Z9782908. Our registered office is 22 Coxheath Road, Church Crookham, Fleet, Hampshire GU52 6QJ ("our", "we" or "us").

1.2 "personal data" means any information relating to an identified or identifiable natural person ("data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

1.3 "processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;

  1. Non personal identifiable data

We collect information in the normal course of business that does not contain personal data and is not used to identify a particular individual. For example, we may collect information such as website traffic data, IP addresses and location data which is used in aggregate form to better understand our customer demographic and website browsing patterns. You may choose to opt out of this data collection when visiting our websites by disabling cookies on your browser or by opting out using a special option on our website, if one is provided.

  1. Personal Data

We collect, process and store personal data in the following situations;

3.1 In order to provide you with pre-sales services such as responding to product enquiries and technical questions. We may collect this personal data using online forms or in response to telephone or other communication methods. If you provide personal data to us, we take this as authority to respond to you. We will only store this personal data for the minimum time necessary to answer your questions and any anticipated legal action that may result from our advice or actions.

3.2 During the purchase process in order to provide you with the goods and services requested by you. We will process and store this personal information for a limited time period necessary to provide services to you and to comply with other regulations.

3.3 Payment information is normally managed by our third party secure payment processor and we do not see or have access to your credit card details. If we do collect credit card information, we will only use it for the purposes of the transaction and will not store the information.

3.4 In order to provide you with after sales support as our customer or as required as agents of the product manufacturer. We will process and store this personal data for the minimum time necessary to satisfy your requirements or any anticipated legal action that may result from our advice or actions.

3.5 In order to let you know of product updates, new products or other marketing activities. We will usually communicate by email newsletter providing you have given us specific consent for us to do so.

  1. Personal Data Storage

Our internet servers are located in the UK and personal data does not move outside the EU. However, your agreement with the credit card company used for payment and payment processor may be subject to separate agreements with you which allow them to hold and transfer your personal data outside the EU.

  1. Your Rights

5.1 You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at by post at our registered address or email to

5.2 You have the right to request details of personal data we hold on you or request edits or removal of personal data. We will usually provide this information when requested within 28 days of the request. There are no administrative charges for processing requests, but in some circumstances, we may charge a reasonable administration fee payable by you to us to provide this service. Please contact

  1. Privacy Policy Updates

We may make changes to our Privacy Policy at any time. Any changes will be shown online and we will make reasonable efforts to contact you to let you know, if you have provided consent for us to do so.

July 2023